Our Story
Performancemarketing
isallwedo.

Bolus Digital is a results-first performance marketing agency based in Sharjah, UAE — working with ambitious ecommerce brands across the UK, USA and GCC.

We don't run generic campaigns. We build data-driven, profit-linked performance systems — and we stake our reputation on the results they deliver.

300Cr+

Ad budget managed (USD)

100+

Brands scaled globally

10+

Years of expertise

3

Global markets served

Our Mission

To make performance
marketing the most
reliable growth lever
for ecommerce brands.

We believe that most agencies focus on activity over outcomes. They report on clicks and impressions while your revenue flatlines.

Bolus Digital was built on a single conviction: every marketing pound, dirham and dollar should be traceable to real revenue. We don't hide behind vanity metrics — we sign off on ROAS, CAC and LTV.

Work with us
What We Stand For

Our values,
non-negotiable

◈

Data before opinions

Every strategy, every budget decision, every creative pivot is anchored in real performance data — not gut feel.

◎

Results, not retainers

We measure ourselves by your growth metrics. Our profit-share model is proof that we only win when you do.

⬡

Radical transparency

Live dashboards, weekly reports, full P&L visibility. You always know exactly what's happening with your money.

◇

Global thinking

UK nuance, UAE ambition, US scale — our team lives and breathes the markets we operate in, not just the ads platforms.

The Team

The people behind
your growth

SB

Shams Bonsai

Founder & Lead Consultant

📍 Dubai, UAE

Shams leads Bolus Digital's growth strategy with 10+ years of performance marketing expertise across B2B, B2C, D2C and E-commerce. Having managed USD 300 Crore+ in ad budgets, he brings a relentless data-first approach to every client engagement.

Meta AdsGoogle PMaxAI MarketingD2C StrategyGrowth Consulting
✦ Data-driven Marketer of the Year 2024 — Dubai
SP

Shebin PT

Senior Executive — Paid Social

📍 London, UK

Based in London, Shebin brings elite-level paid social expertise honed at Group M — WPP's global media investment arm. His UK market knowledge is invaluable for brands entering or scaling in the British e-commerce landscape.

Meta ASCTikTok AdsCreative TestingUK MarketAudience Strategy
✦ Group M (WPP) — London
MZ

Muzamil

Paid Social Executive

📍 India

Muzamil specialises in paid social campaign execution and optimisation, with a sharp focus on creative performance and audience segmentation. His Group M background ensures every campaign is run to the highest industry standards.

Facebook AdsCampaign OptimisationAudience SegmentationReportingCRO
✦ Group M (WPP) — Digital Division
Our Journey

A decade of
performance

2014

Founded

Bolus Digital established as a performance marketing consultancy in the GCC region.

2017

Group M Partnership

Key consultants joined Group M (WPP) — the world's largest media investment company.

2020

UAE Expansion

Headquartered in Sharjah, UAE. Expanded to serve brands across the GCC, UK and USA.

2023

AI Integration

Launched AI-powered marketing automation services, integrating machine learning into every campaign.

2024

Award Recognition

Shams Bonsai named Data-driven Marketer of the Year — Dubai, by the Global Marketing & Advertising Awards.

Where We Operate

Global reach,
local expertise

🇦🇪

UAE

Dubai · Sharjah · Abu Dhabi

Our HQ market. GCC-wide brand campaigns.

🇬🇧

United Kingdom

London · Manchester

UK e-commerce and D2C performance specialists.

🇺🇸

United States

New York · LA

US market acquisition and DTC scale-up.

Join us

Let's build something
extraordinary together

Whether you're launching a new brand or scaling an existing one — we'd love to hear your story.