Insightsfrom
thefrontline.
Real performance marketing strategies from campaigns we've run — no fluff, just what actually works.
Why Meta Advantage+ Is Outperforming Manual Campaigns in 2024
AI-driven campaign types are rewriting the rules of paid social. We break down exactly how ASC is delivering 20-40% better ROAS for our e-commerce clients — and what you need to know to get there.
TikTok Automated Rules: The Under-used Tool That Scaled Our Stanley Campaign
How we used TikTok's automated scaling rules to achieve a 5.1% conversion rate in under 48 hours — and the exact logic we built into the rule set.
Performance Max vs. Standard Shopping: Which Actually Wins for D2C Brands?
We ran a 90-day split test across 6 D2C brands. The results surprised us — here's the honest breakdown of when PMax wins, when it doesn't, and how to structure your campaigns.
The AOV Optimisation Playbook: How We Grew GOPURE's Average Order Value by 22%
Upsells, cross-sells, shipping protection, bundle logic — the full playbook we used to grow average order value without increasing ad spend.
How AI Creative Testing Is Replacing Traditional A/B Tests
Multivariate AI creative testing is now 3x faster than classic A/B testing — and more statistically reliable. Here's the workflow we use with every new client.
The Full-Funnel D2C Framework: From First Touch to Second Purchase
Most D2C brands nail acquisition but collapse at retention. We share the exact full-funnel architecture — including email, SMS, retargeting and LTV logic — that we use for every D2C client.
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